The Sin Gusano Project was conceived after an influential initial trip to Mexico in 2016. Disillusioned with a world driven by over-consumption of poor quality products, and the financial system that facilitates it, Jon left a career in financial services behind to travel for some months in Southern Mexico. While developing a taste for the local spirits, Jon became fascinated by their incredible diversity, their heritage production techniques, and their ties to a culture more sustainable and in balance with the natural world than the one he just left behind.
